There is a lot to be said about the Indian marriage and dating scene. There are/were some good things about the traditional arranged way and then some, that are not so much. You may debate it to no end, but the truth remains that there is an increasingly smaller number of urban-dwelling 20- and 30-somethings who relate to it.
The problem with most Indian ‘dating/relationship/matrimonial’ platforms is that they are either twenty-five years behind society or a cesspool of casual lurkers. Finding someone on them has to be one of the most frustrating experiences. If you’ve ever experienced it, you’ll know that sitting through a boring, two-hour meeting is far less painful!
We know this because we experience it day in, day out.
ekCoffee is not an online dating platform. It is not a matchmaking service either. Sure, we facilitate these but that is not why we exist. If your friends and relatives who have known you a lot longer have a hard time finding the right “match” for you, a dating site is at best, a shot in the dark! We firmly believe that you are the best judge of the right life partner for you. The problem isn’t matchmaking. Certainly no algorithm or feature can predict or mimic the chemistry and compatibility between two people in real life.
What the urban single need are more opportunities to meet an interesting and like-minded individual.
There was a time when factors such as horoscope, skin color, caste, and sub-caste mattered for Indians. They acted as an insurance policy for arranged marriages. Life was different then. People in their 20s and 30s are now well-traveled, well-read, well-informed, and more importantly, self-aware. Life interests, hobbies, personality, and education have become a better indicator if you will hit it off and get along with someone than antiquated measures that worked decades ago.
ekCoffee is a service that does one thing — introduce you to people you actually have a higher possibility of liking. We do this through the online service we’ve built and interesting events happening in your city.
How you say?
For starters, we get to know your personality better. We get to know your interests, the things you like to do, and the things you don’t. We mish-mash all of these to show you others who have some of these things in common with you. But here’s the part we think you might like – based on your interests, we suggest events in your city where you are likely to meet similar-minded people, including other ekCoffee members.
To us, if we are able to help you meet someone interesting, it is less important if it happens on our site or at a food festival in your city.
Single and ready to meet some interesting people? Sign up and see if it works for you!